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According to McClelland, people who approach relationships with an exchange orientation often use _____ to ensure that they get at least their fair share-and often more-in the relationship.
Variable Cost Per Unit
The cost that changes in proportion to the level of output or activity, calculated on a per-unit basis.
Net Operating Income
A company's total earnings derived from its operations, excluding taxes and interest.
Advertising
The activity or profession of producing advertisements for commercial products or services.
Contribution Format
A way of presenting a profit and loss statement where costs are separated into variable and fixed, and the contribution margin is highlighted.
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