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C&K Brewing Company C&K Brewing Company is a microbrewery in western Canada. It produces Maiden's Honor brand ale, a dark beer called Warrior's Cry, and several seasonal beers under the brand name Hearthfire. Its owners George Claiborne and Pete Kunard both believe the brewery's competitive advantage comes from the duo having hired an experienced German brewmaster to oversee the production of its beers. The brewmaster checks all of the ingredients before they are mixed together to make sure that each component is of the highest possible quality and rejects those that are not. After the beer has brewed, the brewmaster runs several tests on the beer to check for taste and clarity and throws out barrels that are cloudy and/or bitter. Refer to C&K Brewing. The brewmaster uses ____ control when he tests the raw materials.
Ideal Self
The version of oneself that encompasses all the qualities and attributes the person aspires to be.
Jeffrey Gray
A neuropsychologist known for his research in anxiety and the behavioral inhibition system.
Implicit Association Test
A psychological assessment tool designed to measure the strength of an individual's automatic association between mental representations of objects or concepts.
Attitudes
Mental and emotional entities that predispose an individual to respond in a particular way to objects, people, and situations.
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