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Pioneering Differential Refers to the Strategic Advantage That Companies Earn

question 112

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Pioneering differential refers to the strategic advantage that companies earn by being the first in an industry to use new information technology to substantially lower costs or to differentiate a product or service from competitors.


Definitions:

Cognitive Dissonance

Psychological discomfort experienced when attitudes and behavior are inconsistent.

Unfreezing

The initial phase in the change process where old habits or structures are dismantled to accept new ways of thinking.

Social Psychologist

A specialist who studies how individual behavior and mental processes are influenced by social interactions and societal factors.

Kurt Lewin

A pioneering psychologist known for his contributions to social psychology, organizational development, and leadership theories.

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