Jupiter Communications an Entrepreneur Developed Kibu

question 89

Multiple Choice

Jupiter Communications An entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for and intriguing to a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise such as CDs, movie tickets, or beaded jewelry. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned the remaining start-up capital to investors. Refer to Jupiter Communications. Kibu.com would use firewalls to ____.

• A)identify data patterns
• B)protect its internal organizational network from hackers
• C)offer security as one of its differential advantages
• D)prevent anyone except girls between the ages of 13 and 18 from visiting the site
• E)create chat rooms

---

Definitions:

Sector Growth

Sector Growth refers to the increase in the size, output, or activity of a specific segment of the economy or market.

Bachelor's Degree

An undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to seven years (depending on institution and academic discipline).

Philanthropy

The act of promoting the welfare of others, typically through generous donations of money to good causes.

University of Wisconsin

A public university system in the United States, comprising multiple campuses across Wisconsin, known for its research and higher education opportunities.