Suppose That Dylan Has a New Girlfriend Whom He Really

question 144

Multiple Choice

Suppose that Dylan has a new girlfriend whom he really likes. He programs his cell phone so that every time his new girlfriend calls, his phone plays the new Justin Timberlake single. After he has had his phone programmed this way for a little while, he notices that he feels happy whenever he hears the Justin Timberlake song. What is the best term for the role of the Justin Timberlake song?

• A) cognitive inference
• B) behavioral reward
• C) generalization
• D) conditioned stimulus

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Definitions:

Corporate Customers

Businesses or organizations that purchase goods or services for use in their operations, as opposed to individual consumers.

Stalling Objection

A type of sales objection where the customer postpones a purchase decision, often requiring additional persuasion or information.

Decision

The conclusion or resolution reached after consideration, often relating to choices in life, business, or the purchasing process.