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As death draws near, the person begins to recognize that death cannot be prevented and that he or she will be separated from friends, loved ones, and the familiar routines of life. This fourth stage of impending death is
B.F. Skinner
An American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.
Law of Effect
A principle in psychology that states behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are not.
Organisational Behaviour Modification Strategy
A systematic approach to changing behavior within an organization using principles of behavior analysis and reinforcement.
Punishment
Imposing a penalty or sanction on someone as retribution for an offense or undesirable behavior.
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