What Is the Most Accurate Statement About the Use of Blogs

question 78

Multiple Choice

What is the most accurate statement about the use of blogs to provide up-to-date information to the press and the public?

• A)Blogs that provide information to the press and the public should be written only by top managers.
• B)Many companies now use blogs for crowdsourcing promotions to connect with their customers and to generate buzz that they hope will go viral on the Internet.
• C)Blogs can replace other communication channels in a PR crisis or an emergency.
• D)Blogs are usually used internally and are seldom used to provide company information to the press and the public.

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Definitions:

Share Of Voice

The measure of the market your brand owns compared to your competitors, often used in advertising to represent the percentage of media spend or coverage.

Competitive Parity Method

A marketing budgeting strategy where a company's promotional spending is set to match competitors' outlays, aiming to prevent market share loss.

Competitive Social Media Analysis

The process of assessing the social media presence and strategies of competitors to identify strengths, weaknesses, opportunities, and threats.

Social Media Marketing Maturity

The extent to which an organization has developed and implemented advanced strategies and practices in social media marketing.