Global Localization Means That a Successful Global Marketer Must Have

question 40

True/False

Global localization means that a successful global marketer must have the ability to think locally and act globally.

---

Definitions:

Perfectly Elastic

Describes a market situation where quantity demanded or supplied changes by an infinite amount in response to any change in prices.

Demand

The willingness and ability of consumers to purchase goods and services at various prices.

Price Elasticity

A measure of the sensitivity of demand or supply to changes in price, indicating how the quantity demanded or supplied responds to price changes.

Total Revenue

The entire amount of income generated by the sale of goods or services before any expenses are deducted.