Why Is the Social Technographics Ladder Useful

question 9

Multiple Choice

Why is the Social Technographics Ladder useful?

• A) It helps identify what social sites are most useful for a company.
• B) It provides a set of persona profiles for a company to reference.
• C) It allows a company to identify why people are using social media.
• D) It replaces other more time-consuming persona development processes.
• E) It confirms that social media is used primarily by Generation Y.

Identify and explain the normal balances of different types of accounts.

Demonstrate knowledge of double-entry bookkeeping and its application in recording transactions.

Distinguish between assets, liabilities, capital, revenue, expenses, and withdrawals.

Apply the rules of debit and credit to various accounting transactions.

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Definitions:

Complements

Goods or services that are used together, where the use of one increases the demand for the other.

Substitutes

Goods or services that can be used in place of each other; as the price of one increases, the demand for the other increases.

Price Inelastic

Describes a situation where the demand for a product does not significantly change with a change in its price.

Gasoline Demand

The total quantity of gasoline that consumers are willing and able to purchase at various prices, within a given time period.