Why Is Communicating with Citizens from Countries Other Than the U.S

question 17

Multiple Choice

Why is communicating with citizens from countries other than the U.S. important for a social media marketer?

• A) Social media is international, with adoption and usage on the rise in many countries.
• B) The U.S. has a large international population that uses social media.
• C) Globalization means that the world is smaller.
• D) Social media in the U.S. is declining when compared to usage in other countries.
• E) Most social media sites are not country specific, so it is important to be inclusive.

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Definitions:

Marketing Strategy

A comprehensive plan devised to reach and persuade potential customers to purchase a product or service.

Product Bundling

A marketing strategy that involves offering several products for sale as one combined product.

Product Modification Strategies

Product modification strategies are approaches businesses take to alter or improve their products to meet changing customer needs or to differentiate their offerings from competitors.

CDI

Consumer Discretionary Income; alternatively, in advertising, it can refer to Category Development Index, which assesses the potential for a brand or product based on the category sales performance in a specific market.