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Critical Thinking Case-Based Questions Case 5-3 as He Prepares His

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Critical Thinking Case-Based Questions Case 5-3 As he prepares his assignment for his Marketing class, Ted goes to his friend Carter for help with PivotTables because Carter has had a lot of experience with them in his job. Ted wants to be able to analyze date data in his PivotTable by month. What must he do with the date field in his PivotTable?


Definitions:

Multidomestic Strategy

A strategy that customizes products and advertising to best fit local needs.

Geocentric View

An approach to international business that sees similarities and differences everywhere and seeks to build strategies that leverage global efficiencies without being blind to local needs.

Transnational Strategy

A strategy that seeks efficiencies of global operations with attention to local markets.

Mutual Benefit

A situation or agreement where all parties involved gain advantages or profits.

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