The Element of the Marketing Mix Used to Increase Awareness

question 23

Multiple Choice

The element of the marketing mix used to increase awareness of a product or company is

• A) communication.
• B) product.
• C) price.
• D) distribution.
• E) promotion.

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Definitions:

Public Relations Office

An office or department within an organization responsible for managing and guiding the public image and communications of the organization.

Media Regulation

The control or guidance of mass media by governments and other bodies to ensure compliance with laws, standards, and policies, often to protect public interest.

Horizontal Integration

A strategy where a company acquires or merges with other companies at the same level of the production process in the same or different industries to expand its operations or market.

Blood Glucose

The concentration of glucose present in the blood, critical for maintaining energy levels and metabolic functions in the body.