Scenario 2

question 97

Multiple Choice

Scenario 2.1 Use the following to answer the questions.
Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company. Employees have been known to dress up in costume on an airplane, engage in "games" with the passengers, and generally provide a fun atmosphere for traveling. While other airlines have low rates of customer satisfaction, Southwest tends to maintain a high rating with its customers. Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum, adding to the negative experience of airline travel. Southwest keeps its costs low through several methods, one being that they do not serve meals on flights, or provide pre-boarding passes. The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country. Southwest is known for its low fares, its dependability, and its on-time flights.
Refer to Scenario 2.1. In Southwest Airlines' SWOT analysis, the rising gas prices are a(n) ____, while the fact that other airlines are charging for all checked baggage may create a(n) ____.

• A) threat; strength
• B) weakness; strength
• C) threat; opportunity
• D) weakness; opportunity
• E) opportunity; strength

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Definitions:

Quantitative Research

A research strategy that focuses on quantifying the collection and analysis of data.

Qualitative Research

A research methodology that focuses on understanding concepts, thoughts, or experiences through analysis of textual, visual, or auditory data.

Meta-analysis

A statistical analysis that combines the results of multiple scientific studies to identify patterns, inconsistencies, or overall effects.

Katz

Refers to Robert L. Katz's theory that identifies three essential skills for effective management: technical, human, and conceptual skills.