Sami Poole Recently Graduated from an East Coast University and Has

question 110

Multiple Choice

Sami Poole recently graduated from an East Coast University and has joined a small start-up based in New York City. One of his first assignments is to work collaboratively with other members of the marketing team to draft the marketing plan for the next fiscal year. Sami is highly skilled in conducting secondary research and as an alumnus of his university; he continues to have complimentary access to the university's library resources. He's now realizing how important data analysis is to firms and is glad he took a marketing research course. Sami is utilizing the library resources to uncover information about a variety of external factors that could provide opportunities or threats and is exploring such factors as competitive, economic, political, legal, regulatory, technological, and sociocultural. Which section of the marketing plan would be most appropriate for the information that Sami is obtaining through secondary market research?

• A) environmental analysis
• B) executive summary
• C) marketing objectives
• D) SWOT analysis

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Definitions:

Customer Needs

The requirements or desires that consumers seek to fulfill with a product or service, which can drive their purchasing decisions.

Organizational Culture

The shared values, beliefs, norms, and practices that shape the social and psychological environment of a business or organization, influencing its functioning and performance.

Complex Pattern

A configuration or series of interconnected elements that is complicated and not easily understood or analyzed.

Beliefs

Convictions or acceptances that something exists or is true, especially without proof.