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Scenario 3

question 358

Multiple Choice

Scenario 3.3 Use the following to answer the questions.
Hershey Foods was founded in the nineteenth century by Milton Hershey, who had a strong ethical value system ⎯ always show integrity, be honest, and respect others. Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment. He also founded the Milton Hershey School, operating today as a cost-free, private home and school dedicated to helping children with social needs and limited resources. The company also focuses on environmental issues, such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps. Hershey Foods has an ethics compliance program that includes a code of ethics and training, guidelines for handling legal and ethical issues, an 800 number for assistance with ethical issues, and support from supervisors and human resource managers in dealing with ethical issues. However, in the last few years, Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor. While Hershey is the largest chocolate candy producer in America, it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free.
Refer to Scenario 3.3. Hershey and its employees benefit in many ways from its strong ethics compliance program. Which of the following is not one of the benefits of such a program?

Definitions:

Divisional Strategy

An approach where an organization is structured into semi-autonomous units or divisions, each focusing on a specific product line, market segment, or geographical area.

Corporate Strategy

The overall plan and direction of a company, involving the integration of operational strategies to achieve long-term objectives.

Branding Strategy

A long-term plan for the development of a brand in order to achieve specific goals, such as building brand equity, awareness, and customer loyalty.

Strategic Intent

A focused approach defining what an organization intends to achieve in the long term, guiding decisions and resource allocation.