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Scenario 3

question 34

Multiple Choice

Scenario 3.2 Use the following to answer the questions.Clayton Homes, a mobile home manufacturer since 1934, introduced its new i-House in 2007. The i-House is one of the first of its kind, designed as an updated, modern version of the modular home, offered as a base home plus add-ons known as "pods." The base home is a one-bedroom, one-bath 734-square foot version at a price of around $80,000. There is also a 1,000 square-foot version for around $100,000. All versions may add on the additional one-room pods as desired which are shipped to your location and constructed on-site. The homes offer galvanized metal roofing, corrugated steel siding, VOC-free paints, and a "butterfly" roof that collects rainwater. The i-House uses 30% less energy than a similar square-foot home and offers "green" characteristics of solar panels, tankless water heaters, and low-flow faucets. In addition, it comes with bamboo flooring, a renewable resource. The modular, pre-fabricated design offers endless options for creating the customer's home and its engineered building system cuts down on construction waste. Due to the "green effects" of the i-House, the state governments have given it a tax abatement for any sales taxes.
-Refer to Scenario 3.2.The new Clayton Homes i-House product is a reflection of the company's attention to ____ in developing its strategy.

Definitions:

Spontaneous Recovery

A phenomenon in psychology where previously extinguished responses reappear after a period of no exposure to the conditioned stimulus.

Superstitiously

In a manner that is based on or shows a belief in superstitions, which are beliefs or practices resulting from ignorance, fear of the unknown, trust in magic or chance, or a false conception of causation.

Stimulus Generalization

The tendency for the conditioned stimulus to evoke similar responses after the response has been conditioned.

Instinctive Drift

During operant learning, the tendency for an organism to revert to instinctive behavior.