At the Beginning of Each of Your Marketing Strategy Team

question 87

Multiple Choice

At the beginning of each of your marketing strategy team meetings, each team member gives a presentation on the current status of a key force in your company's marketing environment. The following brief presentations were given by your team members: John's presentation focused on the competitive forces in your industry.
Karen's presentation focused on the internal dynamics in your company.
Brandon's presentation focused on the political events emanating from Washington D.C.
Susan's presentation focused on what is driving the technology changes happening in the country.
Beverly's presentation focused on the most recent economic projections issued by the Federal Reserve Bank of New York.
After reviewing the presentations, you can conclude that

• A) Beverly spoke about the economic forces and Karen spoke about the political forces in the marketing environment.
• B) Brandon spoke about the sociocultural forces and Susan spoke about the technological forces in the marketing environment.
• C) John spoke about the competitive forces and Karen spoke about the political forces in the marketing environment.
• D) Beverly spoke about the economic forces and Susan spoke about the technological forces in the marketing environment.
• E) Karen spoke about the political forces and Brandon spoke about the legal and regulatory forces in the marketing environment.

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Definitions:

Résumé

A document summarizing an individual's work experience, education, skills, and accomplishments for job applications.

Practicum

A practical section of a course of study where students gain experience in their field of study, typically outside the classroom.

Cooperative Work Experience

A structured method of combining classroom-based education with practical work experience, typically in a field relevant to a student's academic or career goals.

Private Employment Agency

A business that helps employers find employees and vice versa, typically charging a fee for its services.