Scenario 4

question 79

Multiple Choice

Scenario 4.2 Use the following to answer the questions.
Colin Jackson recently purchased Blue Waters Adventures, a kayak and canoeing rental business near the Chatsworth River in Arizona. Blue Waters Adventures had been in operation for five years and was located in an ideal area. Even though the winters in the area can be cold, kayaking and canoeing activities are generally popular year-round. After two months of operation, it became clear why the previous owners had sold the business. While the business appeared to be ideally located, sales were extremely disappointing.
Refer to Scenario 4.2. Colin developed a research design to aid his investigation. This design included a questionnaire that attempted to measure "outdoor activity preferences"; however, Colin's professor said that the questionnaire measured not "outdoor activity preferences" but something else. The professor was questioning the research design's

• A) reliability.
• B) significance.
• C) truthfulness.
• D) corroboration.
• E) validity.

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Definitions:

Written Statements

Formalized texts or documents that express or record information, opinions, or positions clearly and definitively.

Defamation

The act of damaging someone's reputation by making false or harmful statements.

Defamation Charges

Legal accusations made against someone for damaging another's reputation through false or harmful statements.

Indirect Message

Communication that conveys information or intent not through direct statement but through suggestion or nuance.