Micromarketing Is

question 80

Multiple Choice

Micromarketing is

• A) a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
• B) developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
• C) marketing efforts that are tightly controlled by high-level executives in the organization.
• D) a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
• E) creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

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Definitions:

Job Titles

Designations given to specific positions within an organization, reflecting role and responsibility.

Informal Roles

Unofficial positions within a group or organization, shaped by individual interactions and behaviors, rather than assigned or formally recognized duties.

Designated Roles

Specific functions or positions assigned to individuals in a group, organization, or event.

Assigned Roles

Specific functions or parts allocated to individuals in a group or team setting, often meant to guide behavior and responsibilities.