If a Marketing Researcher Is Interested in Observing Group Interaction

question 177

Multiple Choice

If a marketing researcher is interested in observing group interaction during an informal, unstructured, and open-ended data collection process, he or she should use

• A) observation.
• B) a focus-group interview.
• C) an on-site computer interview.
• D) a shopping mall intercept interview.
• E)  telephone survey.

---

Definitions:

Levels

Distinct layers or degrees within a structure, organization, or system, often used to describe rankings, stages of development, or the complexity of something.

Causal Influence

The effect that one variable, event, or action has in directly causing another.

Research Method

A systematic approach to investigating questions or hypotheses by collecting and analyzing data.

Experiment

A method of research in the sciences and social sciences where variables are manipulated to observe the effects on some behavior or mental process.