Carlos Was Given the Task of Conducting a Research Project

question 46

Multiple Choice

Carlos was given the task of conducting a research project for his firm and proceeds with the following steps: he asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Carlos omitted?

• A)Collecting data
• B)Defining and locating problems
• C)Interpreting research
• D)Designing the research project
• E)Reporting research findings

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Definitions:

Negative Stereotypes

Overgeneralized and unfavorable beliefs about a group, which often lead to prejudice and discrimination.

Black Women

Women of African descent, often highlighting their unique cultural, social, and historical experiences.

Mammy

A stereotypical image of a black woman, depicted as devoted and submissive, serving her white employers.

Stereotype Threat

The risk of confirming negative stereotypes about one’s social group, which can impair performance and contribute to disparities.