Behavior Scan, a Research Company, Provides Information on Household Demographics

question 40

Multiple Choice

Behavior Scan, a research company, provides information on household demographics, television viewing habits, and purchases tracked with Hotline cards. This is

• A) a marketing information system.
• B) a business software database.
• C) online information.
• D) U.S. Census data.
• E) single-source data.

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Definitions:

Negotiations

The process of discussing terms in order to reach a mutual agreement or compromise between parties.

Business Growth

The process of improving some measure of a company's success, often seen through increases in revenue, client base, or market share.

Stages

Sequential phases or steps within a process or lifecycle.

Business Leaders

Individuals recognized for their vision, leadership, and ability to influence in the business community.