The Technique of Sampling in Marketing Research Is the Process

question 115

True/False

The technique of sampling in marketing research is the process of selecting representative units from a total population (a sample) and being able to project the characteristics of the total population from the sample considered.

---

Definitions:

Direct Materials

The raw materials directly used in the production of goods.

Period Costs

Expenses that are not directly tied to product production, such as sales and administration expenses, and are charged to the period incurred.

Selling Expenses

Costs associated with the distribution, marketing, and sale of a product or service, excluding direct production costs.

Direct Labor

The cost of wages for labor directly involved in the production of goods or delivery of services.