Your Company Is in the Final Stages of Deciding Whether

question 64

Multiple Choice

Your company is in the final stages of deciding whether to launch a new product that you have been testing for the last six months. While the CEO of your company is very optimistic about the potential for the product, he is a skeptic by nature. He has asked you to conduct one last round of market research that will give him greater confidence in the product's prospects.​ ​
Which of the following types of marketing research should you conduct to satisfy the CEO's concerns?

• A)Descriptive research​
• B)Conclusive research
• C)Focus group research
• D)Exploratory research
• E)Experimental research

---

Definitions:

Militarism

The belief or desire of a government or people that a country should maintain a strong military capability and be prepared to use it aggressively to defend or promote national interests.

George Grosz

A German artist known for his caricatural drawings and paintings of Berlin life in the 1920s.

Modern Humans

Homo sapiens, the species to which all living human beings belong, characterized by a more developed brain and the capacity for language, abstract thought, and culture.

Marcel Duchamp

A French-American artist affiliated with the Dada and Surrealist movements, known for challenging conventional art by presenting everyday objects as art.