Marketers Use a Variety of Characteristics to Segment Markets They

question 38

Multiple Choice

Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except:

• A) Age
• B) Social class
• C) Family size
• D) Hometown
• E) Marital status

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Definitions:

Infraction

A minor violation of a rule or law, typically not punishable by imprisonment.

Petty Offense

In criminal law, the least serious kind of wrong, such as a traffic or building code violation.

U.S. Congress

The bicameral legislative body of the United States federal government, consisting of two chambers: the Senate and the House of Representatives.

Federal Crimes

Illegal acts that violate the laws of the federal government of a country, as opposed to state or local laws.