Scenario 6

question 212

Multiple Choice

Scenario 6.1 Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
Refer to Scenario 6.1. The type of decision making that Kate is using to select an auto repair shop would be

• A) intensive decision making.
• B) extended decision making.
• C) routinized response behavior.
• D) selective decision making.
• E) limited decision making.

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Definitions:

Prestige

The respect, admiration, or distinction accorded to an individual or organization based on perceived successes or qualities.

Hostile Behaviors

Actions or attitudes that are aggressive, antagonistic, or intended to harm or show opposition.

Unrealistic Performance

Expectations or goals that are not achievable given current circumstances or abilities.

Immediate Imitation

entails copying someone's behavior or actions instantly upon observation, without any delay or consideration.