Abercrombie & Fitch Is Developing a Program to Get to Know

question 115

Multiple Choice

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

• A)customer's reactions to marketing strategy can impact the firm's success
• B)all customers are the same when it comes to buying behavior
• C)a firm should create a marketing mix that satisfies customers
• D)it helps the marketer predict how consumers will respond to marketing strategies
• E)the marketing concept stresses that a firm should know its customers

---

Definitions:

Cash Sales

Revenue received immediately in currency or by check at the time of sale.

Credit Sales

Sales made by a business where payment is delayed as per agreement, rather than requiring immediate payment in cash.

Acid-Test Ratio

A liquidity ratio that measures a company's ability to pay off its current liabilities with its quick assets.

Quick Ratio

A liquidity ratio that measures a company's ability to cover its short-term obligations with its most liquid assets, excluding inventory.