Chloe and Max Are Searching for a Health Club to Join

question 70

Multiple Choice

Chloe and Max are searching for a health club to join. This purchase will likely be affected by ____ involvement.

• A) low
• B) internal
• C) enduring
• D) evoked
• E) perceived

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Definitions:

Scanning

The process of analyzing the environment to identify changes or trends that may affect an organization's future.

Global Marketplace

The global marketplace encompasses the worldwide economic environment where goods, services, currencies, and information are bought and sold across national borders.

Global Channel

Distribution networks that connect producers and consumers across international borders, facilitating the global trade of goods and services.

Distribution

The process of making a product or service available for the consumer or business user that needs it, through direct or indirect means.