Extended Decision Making Is the Type of Consumer Decision-Making Process

question 143

Multiple Choice

Extended decision making is the type of consumer decision-making process that

• A) involves no conscious planning but rather a powerful and persistent urge to buy something.
• B) is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.
• C) requires a moderate amount of time for information gathering and search.
• D) is the creation and maintenance of a collection of products that satisfy a person's needs and wants.
• E) requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products.

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