Which of the Following Statements About the Consumer Buying Decision

question 143

Multiple Choice

Which of the following statements about the consumer buying decision process is true?

• A)Consumers progress through the five stages of this process for all limited decision making decisions.
• B)Although all of the steps in the process are used in all decision processes, the order tends to depend on the customer's level of involvement.
• C)The key element of the process that exists in all consumer buying decision processes is the purchase of the product.
• D)Once the purchase of a product has been made, the consumer buying decision process is complete.
• E)Consumers making limited decision making decisions may not go through all five steps of the process.

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Ego

In psychoanalytic theory, the part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.

Conscience

An individual's internal moral compass, guiding distinctions between right and wrong.

Morality

Principles concerning the distinction between right and wrong or good and bad behavior, often influenced by culture, religion, or personal beliefs.