The Gap Has Recently Produced a New Line of Athletic

question 80

Multiple Choice

The Gap has recently produced a new line of athletic wear that closely competes with a designer label in its quality, utility, and appearance. However, it is about half the cost of the designer brand. Product managers for The Gap line plan to use price sensitivity, brand loyalty, and end use as variables to segment their target market. These are all _______ variables for market segmentation.

• A)psychographic
• B)usage
• C)demographic
• D)lifecycle
• E)behavioristic

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Definitions:

FHLMC

The Federal Home Loan Mortgage Corporation, commonly known as Freddie Mac, is a public government-sponsored enterprise (GSE) that specializes in secondary mortgage markets by purchasing mortgages and securitizing them.

Financial Asset(s)

Financial assets refer to any assets that are cash, an ownership interest in an entity, or a contractual right to receive or deliver cash or another financial instrument.

Cryptocurrencies

Digital or virtual currencies that use cryptography for security and operate independently of a central bank, enabling secure, anonymous transactions.