An Opinion Leader Is Likely to Be Most Effective Under

question 105

Multiple Choice

An opinion leader is likely to be most effective under all of the following conditions except when the

• A) follower has high product involvement.
• B) follower has low product knowledge.
• C) follower has values and attitudes similar to the opinion leader.
• D) product details are numerous and complicated.
• E) follower has attitudes and values that are different from those of the opinion leader.

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Definitions:

Conservative Tone

An approach or style of expression that emphasizes traditional values, caution, and resistance to change.

Gerald Ford

The 38th President of the United States, known for his controversial pardon of Richard Nixon and efforts to heal the country post-Watergate.

American Economy

The economic system of the United States, characterized by a mixture of private and public enterprises, and noted for its innovation, diversity, and significant GDP.

Nixon Administration

The executive branch of the U.S. government led by President Richard Nixon from 1969 to 1974, marked by significant events such as the Vietnam War and the Watergate scandal.