​In Your Market Research into the Buying Behavior of a Target

question 188

Multiple Choice

​In your market research into the buying behavior of a target market, you have confirmed that members of the group do in fact exhibit varying levels of involvement when buying certain products. For example, you confirmed the group has a __________ level of involvement when they are purchasing cars and clothing. When they are shopping for groceries, they exhibit a __________ level of involvement.

• A)High; Low
• B)Low; High
• C)High; Enduring
• D)Enduring; High
• E)Low; Enduring

---

Definitions:

Self-Assessed Training

A learning approach where individuals evaluate their own skills and knowledge to guide their personal development and training needs.

Performance Deficiencies

Gaps between an employee's actual job performance and the expected or desired performance levels.

Affective Outcome

Emotional responses or feelings resulting from an event, intervention, or experience within an organizational context.

Camaraderie

A sense of trust, friendship, and teamwork among members of a group.