Scenario 7

question 13

Multiple Choice

Scenario 7.1 Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator. In designing the production facility, it has a need for various pieces of equipment, including the perpetual assembly belt-drive, quasi-assembly pods, and finishing stations. The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision. Samsung has already contacted several producers of the quasi-assembly pods, and has begun negotiations with their sales representatives.
Refer to Scenario 7.1. Which of the following groups should Samsung not include in its buying center for the new equipment?

• A) Purchasing agents at Samsung
• B) Eventual users within Samsung
• C) Potential future Samsung customers
• D) Gatekeepers within Samsung
• E) Senior managers at Samsung

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Definitions:

Daily Lives

The everyday routines, activities, and experiences of individuals or communities.

Interactive Home-Learning

An educational approach that involves engaging activities and digital platforms for students to learn at home with the active involvement of family members.

Strategy Learning

The acquisition of approaches or methods to enhance the process of gaining knowledge or skills.

Ladies Home Journal

A long-standing American magazine, targeting women, with articles about family life, health, recipes, and literature.