A Major Advantage of Using Individual Branding Is That

question 286

Multiple Choice

A major advantage of using individual branding is that

• A) the promotion of one of the company's brands will also promote the company's other brands.
• B) this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original.
• C) a poor-quality product will not contaminate all of the company's other products with negative images.
• D) a specific brand name for each product will help the company grow during times of economic recession.
• E) the quality of one of the company's products will help increase the perceived quality image of the company's other related products.

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Definitions:

Compete

To engage in an effort to win or achieve something, such as a market or a contest, often against others.

Consent

Agreement, approval, or permission as to some act or purpose, given voluntarily by a competent individual.

Capital Contribution

The act of providing financial assets, such as money or property, to a partnership or company by its owners or members.

Share Losses

The decrease in the value of an individual's or entity's investment in stock or shares, typically reflected in the market price.