Scenario 10.2 Use the Following to Answer the Questions

question 43

Multiple Choice

Scenario 10.2
Use the following to answer the questions.
Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound Lines, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just $1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound, has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on NeOn bus from Buffalo, NY to New York City is $50.00 roundtrip, while the same fare through Greyhound's traditional bus line costs $92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
Refer to Scenario 10.2. When Greyhound launched the BoltBus and NeOn bus lines, this is an example of

• A) a branding extension.
• B) co-branding.
• C) an extension in the width of the product mix.
• D) an extension in the depth of the product mix.
• E) family branding.

---

Definitions:

State Governments

The governing bodies of individual states in a federal system, responsible for local law enforcement, education, and other intra-state issues.

Supreme Court

The highest judicial body in a jurisdiction, often having the final say in matters of law and constitutionality.

Equal Protection

A constitutional principle that requires states to govern impartially, not drawing distinctions between individuals solely on differences that are irrelevant to a legitimate governmental objective.

Rational Relationship Test

A legal principle used to determine the constitutionality of a statute, requiring that the law be reasonably related to a legitimate government interest.