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Ava, a purchasing agent for Trailsend Transport, is currently buying carpet from CarpetOne Inc. for use in an office area at Trailsend. While she is discussing the details of this carpet, the representative from CarpetOne tells her that she can see the actual product in one of their retail stores before finalizing the purchase. While in the retail store at CarpetOne, Ava not only approves the purchase for the office, but also decides she would like to purchase some of the same carpet for her home. The first carpet purchase is considered a ____ and the second carpet purchase is considered to be a ______.
New Buy
A purchasing situation in which a buyer or company makes a significant purchase of a product or service for the first time, often involving considerable research and decision-making.
T.J.Maxx
A subsidiary of TJX Companies, Inc., known for selling discounted brand-name clothing, footwear, and home goods.
B2B Organization
A business that primarily sells products or services to other businesses rather than to individual consumers.
Reseller
A reseller is an entity that purchases goods or services with the intention of selling them to others, rather than consuming or using them.
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