Three Major Ways in Which Marketers Engage in Product Differentiation

question 16

Multiple Choice

Three major ways in which marketers engage in product differentiation are

• A) product quality, product design and features, and product support services.
• B) product quality, product support services, and packaging.
• C) product support services, product design and features, and product positioning.
• D) product positioning, product quality, and product management.
• E) product positioning, product design and features, and product promotion.

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Definitions:

Burn Injury

Damage to the skin or deeper tissues caused by heat, chemicals, electricity, sunlight, or radiation.

Melanoma

A type of skin cancer that originates in the melanocytes, the cells which produce the pigment melanin that colors the skin, hair, and eyes.

Basal Cell Carcinoma

A type of skin cancer that begins in the basal cells—cells within the skin that produce new skin cells as old ones die off.

Squamous Cell Carcinoma

A type of skin cancer originating in the squamous cells, which are the thin, flat cells that make up the outer layer of the skin. It can also occur in other organs lined with squamous cells.