When Disney Characters Appear on Apparel Made by Another Company

question 321

Multiple Choice

When Disney characters appear on apparel made by another company, this would be an example of

• A) brand licensing.
• B) brand extensions.
• C) dual branding.
• D) co-branding.
• E) cooperative branding.

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Definitions:

Remedies Available

The various means a court of law has at its disposal to address, rectify or compensate for harm or injury caused by a breach of duty or right.

Written Warranty

A written warranty is a legally binding guarantee issued by a manufacturer or seller to a buyer, promising to repair or replace the product if necessary within a specified period.

Consumer Goods

Products and commodities produced for and sold to individuals for personal or household use.

Readily Understandable Language

Language that is easily comprehensible to a general audience without specialized knowledge.