As Head of Sales and Marketing for Your Company, One

question 4

Multiple Choice

As head of sales and marketing for your company, one of your key responsibilities is to regularly review the company's product mix to determine if any products should be deleted. You are meeting with your marketing team to decide the fate of Product A. The following comments about Product A are made by different members of the team:
"There are no strengths left in the product."
"The losses on the product are huge and they keep growing."
Which of the following actions should you take with Product A?

• A) It should be immediately dropped from the product mix.
• B) It should be phased-out from the product mix.
• C) It should be run-out from the product mix.
• D) Aesthetic modifications to the product should be considered.
• E) Functional modifications to the product should be considered.

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Definitions:

Interviews

A formal conversation where questions are asked and answers are given, often used for gathering information or assessing qualifications.

Descriptive/Correlational Method

A research approach that examines the relationship between variables without manipulating them, aimed at describing patterns.

Case Study Method

A research strategy that involves an in-depth investigation of a single subject, group, or event to explore causation in order to find underlying principles.

In-depth Investigation

A comprehensive and detailed examination of a subject or issue, aiming to uncover deeper insights or facts.