Marcellis Is a Product Manager for a Major Electronics Company

question 135

Multiple Choice

Marcellis is a product manager for a major electronics company. His current project is the development and introduction of a new smartphone. Since there are a number of smartphones currently out on the market, Marcellis is concerned about product failure. Currently, Marcellis and his team are in the screening phase of the new product development process. Has his team already passed the phase which is best able to measure the product failure concern?

• A)Yes, the best phase is the idea screening phase.
• B)Yes, the best phase is the concept testing phase.
• C)No, the best phase is the business analysis phase.
• D)Yes, the best phase is the test marketing phase.
• E)No, the best phase is the test marketing phase.

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Definitions:

Cost Advantage

The benefit or upper hand a business gains when it can provide a product or service at a lower price than its competitors, often through efficiencies, economies of scale, or lower input costs.

Fixed Cost

A business expense that remains constant regardless of the level of production or business activity, such as rent or salaries.

Variable Cost

Costs that change in proportion to the level of activity or volume of goods produced.

Volume of Business

The total amount of trade or transactions conducted by a company over a specified period, often measured in sales or units sold.