Scenario 14

question 175

Multiple Choice

Scenario 14.2 Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
Refer to Scenario 14.2. When Lands' End sells its products through a catalog or the Internet, it is most likely a(an) ____, selling through ____.

• A) off-price retailer; direct marketing
• B) mass merchandiser; retail outlets
• C) retailer; direct marketing
• D) specialty retailer; retail outlets
• E) category killer; direct marketing

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Definitions:

Emotions

Represents complex psychological states that involve a subjective experience, a physiological response, and a behavioral or expressive response.

Attitudes

Attitudes are psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Experiencing

is the act of going through an event or situation, thereby gaining knowledge or skill from direct participation or observation.

Judging

The cognitive process of forming an opinion or conclusion about something or someone, based on information, observations, or experiences.