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Describe the various methods used to evaluate the advertising effectiveness after a campaign.
Microelectrodes
Small electrodes used to record electrical activity from single neurons or to stimulate precise areas in the brain or nervous system.
Visual Cortex
The part of the cerebral cortex that receives and processes sensory nerve impulses from the eyes.
Neurons
Unique cells within the nervous system responsible for conveying data to additional nerve cells, muscles, or glands.
Patterns
Repetitive designs, arrangements, or sequences in data, objects, or events often signifying a trend or structure.
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