Scenario 14

question 96

Multiple Choice

Scenario 14.2 Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
Refer to Scenario 14.2. The move to sell Land's End products inside of Sears' stores may lead to potential problems with the customer's perception of Lands' End quality, in part due to the functional and psychological picture in the consumer's mind of Sears' stores. This picture is called the ____ of Sears.

• A) store location
• B) atmospherics
• C) product depth
• D) store image
• E) interior persona

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Definitions:

Nervous System

The body’s communication network that utilizes neural cells to transmit information, coordinating voluntary and involuntary actions and transmitting signals between different parts of the body.

Parietal Lobe

A region of the cerebral cortex that processes sensory information such as touch, temperature, and pain.

Wernicke's Aphasia

A language disorder that affects the ability to understand spoken language, often resulting from damage to the Wernicke's area of the brain.

Cardiac Arrest

A sudden loss of heart function, leading to a cessation of blood flow to the body and requiring immediate medical intervention.