When Products Are Presented to Television Viewers, Who Can Purchase

question 45

Multiple Choice

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.

• A) telemarketing
• B) television marketing
• C) direct-response marketing
• D) e-marketing
• E) television home shopping

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Definitions:

Acquired Needs Theory

a psychological theory that suggests human needs are developed over time based on life experiences.

Motivator-hygiene Theory

A theory stating that certain factors in the workplace cause job satisfaction (motivators), while a separate set of factors cause dissatisfaction (hygiene factors).

Hygiene Factors

Factors associated with job dissatisfaction, such as salary, company policies, and working conditions, according to Herzberg's Two-Factor Theory.

Motivator Factors

Elements in a job environment, such as recognition and opportunities for personal growth, that can significantly increase employee satisfaction and motivation.