When a Marketer Makes an Effort in Promotion to Point

question 30

Multiple Choice

When a marketer makes an effort in promotion to point out the strengths and benefits of a specific brand, it is an attempt to build ____ demand.

• A) primary
• B) secondary
• C) selective
• D) economic
• E) competitive

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Definitions:

Interdisciplinary Body

An entity or group composed of members from different academic disciplines or fields of expertise, working together towards a common goal.

Organizational Behavior

The study of how individuals and groups act within the structures and cultures of organizations, and how these entities function.

Psychology

The scientific study of the mind and behavior, encompassing various aspects of human experience and mental processes.

Physics

The natural science that involves the study of matter, its motion and behavior through space and time, and the related entities of energy and force.