Michael Is Planning a Promotional Program for AirFam

question 200

Multiple Choice

Michael is planning a promotional program for AirFam. AirFam is a supplier of new energy-saving engines used to produce air conditioners. His company needs to promote these engines to manufacturers of air conditioners, so he is most likely to use ___, because it provides immediate feedback. The disadvantage is that it is _____ than advertising to reach one customer.

• A)sales promotion; more costly
• B)direct marketing; less effective
• C)sales promotion; less effective
• D)personal selling; more costly
• E)personal selling; less effective

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Definitions:

Low-Income Cut-Off

A statistical threshold under which a family unit would be considered to be living in relative poverty, defined by their income.

Low-Income Measure

A statistical threshold used to identify individuals or families that earn significantly less than the average in their society, often used to target social support.

Intergenerational Poverty

Often occurs when children and youth grow up in households experiencing chronic poverty, where limited access to opportunities can start another cycle of poverty for the next generation.

Unemployed

Individuals who are of working age, capable of work, but are not currently employed and are actively seeking employment.