Scenario 15.2 Use the Following to Answer the Questions

question 158

Multiple Choice

Scenario 15.2
Use the following to answer the questions.
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods, however, and have asked for your advice.
-Refer to Scenario 15.2. The makers of Whizz considered a new promotional method for their product. A small box of Whizz was placed in the mailbox of college students as they came on campus in the fall. Along with the Whizz, the students received a coupon for $1.00 off their next purchase. They could receive another coupon for $3.00 off if they went online and emailed five friends at another college, telling them about Whizz. The friends could then go to a website and print a coupon for $2.00 off their next purchase. The sample boxes given to the college students are an example of ____, while the emails to the five friends are an example of ____.

• A)sales promotion; advertising
• B)sales promotion; personal selling
• C)publicity; sales promotion
• D)viral marketing; sales promotion
• E)sales promotion; viral marketing

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Definitions:

Conduct Evaluations

The process of systematically assessing the design, implementation, and outcomes of a program or project to improve effectiveness or inform decisions.

End Of Each Session

A term highlighting the conclusion or wrap-up phase of a therapy or meeting session.

Involving Phase

A stage in a process or project that engages or includes participation from relevant parties or stakeholders.

First Session

The initial meeting or engagement in a series of events, activities, or treatment sessions.