All of the Following Are Reasons a Company Would Likely

question 28

Multiple Choice

All of the following are reasons a company would likely emphasize personal selling in its promotion mix except

• A) the company's promotion budget is extremely limited
• B) the size of the product's target market is limited
• C) the company's products are seasonal in nature
• D) the company's customers are concentrated in a small area
• E) the company's products are marketed through only a few wholesalers

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Definitions:

Zone of Proximal Development

A concept by Vygotsky describing the difference between what a learner can do without help and what they can achieve with guidance and encouragement.

Capability

The quality or state of being capable; having the ability, power, or qualities necessary to do something.

Biological Perspective

An approach in psychology that examines psychological phenomena in terms of biological processes and aspects.

Psychosexual Development

Freud’s view that as children develop, they find sexual gratification through stimulating different parts of their bodies.