Why Should a Benchmark Statement Be Included in Advertising Objectives

question 123

Multiple Choice

Why should a benchmark statement be included in advertising objectives?

• A) Shareholders want to see where a company is in relation to competition.
• B) It is useful in determining whether retailers have increased their sales over the year.
• C) It gives an indication of how the advertising message is best presented.
• D) Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
• E) Objectives become more easily attainable when such a statement is included.

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Definitions:

Feminist-Marxist

A theoretical framework that combines feminist and Marxist perspectives, focusing on the oppression of women within capitalist societies.

Social Inequalities

The unequal distribution of resources, opportunities, and rights among different social groups, often leading to disparities in wealth, power, and social status.

Functionalist

Pertaining to Functionalism, a theoretical perspective that views society as a complex system whose parts work together to promote solidarity and stability.

Instrumental Roles

Term used in sociology to describe the task-oriented roles in a family or society, primarily focused on providing material support and making decisions.